With 20 years of experience as a marketing executive with a track record of success in new business development, product branding, licensing, merchandising and direct-to-consumer marketing, Sharon Eisen has in-depth expertise in managing an overall business from conceptualization, planning, creative execution, marketing and promotions.
After graduating from California State University Northridge with a BS in Marketing, Sharon began her career at an advertising agency before joining the Walt Disney Company where she managed Direct Marketing in Consumer Products and went on to successfully create and launch the Walt Disney Catalog which still exists today.
After 12 years at Disney, Sharon was recruited to become the Sr. Vice President of the Where’s Waldo Property, handling all the U.S. licensing and promotions for Waldo. Key marketing alliances included Campbell’s Soup Company, QuakerOats, Hallmark, King Features Syndication, Fox Home Video, Warner Interactive, CBS Entertainment, Bell Mobility, Franklin Mint, Blue Mountain Arts, NFL, several restaurant chains and hundreds of manufacturers of licensed merchandise.
In 2007, Sharon joined kidthing, an internet media platform to develop the technology, branding, content, sales, customer retention and user analysis.
Sharon is an active community member who served as President of the La Canada Educational Foundation and was instrumental in establishing the Pasadena Ronald McDonald House where she was the President of the Board of Directors.